Waldbühne 2011: Fellini, Jazz & Co. with Riccardo Chailly © Holger Kettner / EuroArts

IMZ Academy 2018: Going Live – From the performing arts stage to screens worldwide

20-21 September 2018
at the International Television Festival Golden Prague / Czech Republic




In today's connected world there is a real buzz around live - from live cinema relays, livestreams of performances to Facebook Live hence many arts organisations, festivals + special events, broadcasters, media organisations and private individuals are doing it.

But why go live and what for, what are the best ways to do it, how do you reach your chosen audience and what constitutes a good live experience?

This IMZ Academy examines the phenomenon of "live" from strategic, editorial, artistic, practical and technological perspectives. Expert speakers share best practice through real-life case studies and provide fresh insights for anyone interested in going live with a performing arts performance, be it a performing arts festival or institution, an event venue or a production company.

We will interrogate the reasons to go live in terms of editorial goals and audience impact - why do it all and who is it aimed at? Furthermore, we will explore different key methods of delivery from full-scale, multi-camera OB to a simple iPhone, and we will evaluate what these different methods can deliver, individually and in combination, and the artistic, technical and financial considerations involved.

The sessions will be led by IMZ Academy director Peter Maniura (Project Director Classical Archive and Orchestras Digital Strategy, BBC Music) with experts and eminent guest speakers John Kieser (Executive Vice President + Provost, New World Symphony), Hervé Boissière (Founder + CEO, medici.tv), and Peter Stewart (Digital and Social Media Producer, BBC + Author of "The Live-Streaming Handbook") sharing their insights on the latest developments and technologies in the field.


  • To examine the range of strategic and editorial questions to be considered before going live
  • To evaluate the role of various live options within other strategic considerations like digital development, community outreach, educational programming or audience development
  • To explore the variety of live options as well as the role of potential cooperation partners
  • To develop thinking around a range of editorial content beyond performance
  • To assist in deciding who the audience is and how to reach them
  • To assess the implications for the artists on stage
  • To examine best practice in performance capture and streaming, including low-cost options
  • To provide a framework for decisions about whether or not to invest in in-house technology and staff to pursue the digital live strategy


Every organisation + person that is involved with going live with a performance, be it the organisers or hosts of the event or the producers of the live recording:

  • Performing arts institutions + festivals
  • Event venues + concert halls
  • Media organisations like broadcasters, distributors and production companies

The IMZ Academy "Going Live" is designed to help organisations + events to discover and assess different approaches in order to find the most suitable strategy for their individual needs. It hence broadens the horizon and supports the work of representatives of the following departments:

  • Managing and Artistic Direction
  • Digital & Media Development Departments
  • Digital Media + Event Production
  • Public Relations
  • Marketing + Communications
  • Editorial Departments
    as well as
  • Individual Artists and Artist Companies


IMZ Academies are held in small groups of up to 30 participants in order to ensure that every attendee is fully involved in the course. The learning experience is enhanced with practical, real life case studies. Moreover, workshop sessions are an important element in the IMZ Academy approach, allowing participants to work in small groups on concrete challenges and future-facing initiatives. Furthermore, participants receive detailed feedback on their learning process.

As a professionalisation initiative, the IMZ Academy does not only provide training and development sessions but also enables peer learning and mutual inspiration. Bringing together professionals from different backgrounds and institutions, the IMZ Academy also aims at promoting intercultural and interdisciplinary exchange, fostering professional networks and opening up new opportunities for collaborations.


  • Speakers from renowned organisations share their professional insights and know-how
  • Practice-driven approach to learning with real-life examples and concrete challenges
  • Networking opportunities with international participants from across the industry
  • Peer learning and inspiration from diverse industry representatives and their expertise + experience
  • Meet potential co-operation partners within the IMZ Network
  • Connect and engage with other industry representatives at the International Television Festival Golden Prague


20 September: 12:30am - 17:30pm
21 September:   9:30am - 18:30pm


The IMZ Academy takes place in the course of the International Television Festival Golden Prague
The New Stage National Theatre
Národní 1393/4, 110 00 Prague, Czech Republic



Sophie Schneider
Project Management

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