IMZ ACADEMY FORMATS
RE-IMAGINING THE ORCHESTRA FOR THE DIGITAL AGE
Latest technologies, developments & strategies
Orchestras face particular and pressing challenges in the digital world. The decline in the coverage of orchestral concerts on conventional media, coupled with the need to connect with and grow new audiences and communities calls for new thinking and new strategies. This Academy edition aims to address these challenges deliberately and focusses on the orchestra in digital space. Experts reveal various marketing strategies and examine the latest capture-technologies, streaming solutions and low cost options for orchestra-productions. Customised advice on directing as well as the editorial, scheduling, financial and cultural context in which programming is made is given.
ALL ABOUT OPERA ONLINE
Make your opera production stand out online
This edition focuses on opera-productions looking in particular at opportunities of online and social media promotion. It covers the communication-key aspects to reach the audience and general public effectively. Industry experts look at options and best practice in terms of capturing opera performances and events through factual content, archive and documentary material. In a talk about Multi-Camera Performance Capture participants are guided through the various systems and approaches. The sessions examine both the editorial and technological aspects of an effective and cost-effective media strategy for opera organisations both large and small.
The interactive exchange and knowledge sharing during the workshop sessions exchange between experts and participants helps to improve skills and to professionalise.
DANCE IN THE DIGITAL WORLD
Capture & promote your dance performances best
Experts from the dance, film and media scene give an insight track on how to best visualise dance productions and how to effectively reach the audience. Performance capture whether for television, cinema or online are discussed as well as the latest technologies in multi-camera performance capture, editing and editorial curation. In seminar sessions streaming and low-cost options are examined. Since the interactive part is an important component of the IMZ Academy approach participants team up in small groups to develop brand new future projects including marketing strategies.
MULTI-CAMERA PERFORMANCE CAPTURE
Techniques at perfect stage recording
This highly practical, immersive and detailed master class in multi-camera capture of music for television consisted of two days of intensive editing sessions. In this hands-on-workshop current music projects, brought by the participants, are re-edited to receive customised and direct advice from the experts. In peer learning sessions participants talk about challenges and share their know-how, experiences and knowledge to overcome obstacles.
IMZ Academy Sessions
COLLABORATION, CREATIVITY AND COMMUNITY IN THE DIGITAL WORLD
Best-practice examples and new creative ideas
The digital world calls for new thinking and new ways of working together. Its challenges affect everyone - artists, performing arts organisations, broadcasters and distributers alike. This session tackles these challenges head on, with new best-practice examples and new creative ideas from three leading practitioners in the field of digital and the performing arts.
It examines the following questions: What does it mean to realise a legacy art form and maintain artistic excellence in a digital world? How can digital engagement help to keep artists and art forms relevant and fresh? How do we build community and connection in a noisy world? The session provides some possible answers and strategies to add to your digital tool kit!