EBU-IMZ Panel: Turning classical music (back) into entertainment

Wednesday, 20 September 2023, 13:30-15:00 (CET)

Meeting Room, The Stage of the National Theatre, Prague / Czechia

Event Website: https://zlatapraha.ceskatelevize.cz/en


During the panel session, and as part of a IMZ Academy Session, a range of speakers including broadcasters, producers, artists and format distributors will discuss ways in which classical music can be integrated into broadcasters’ entertainment offers, in order to reach wider audiences. What events and formats have been successful in cutting through and bringing new, large audiences to classical music? Is ‘classical music’ still a useful frame, or does this approach require a new scope?


Katharina Jeschke

Secretary General, IMZ

As Secretary General of the IMZ International Music + Media Centre, Katharina Jeschke is a curator, developer and host of music film festivals and competitions worldwide. She is also the programme developer of Avant Première Music + Media Market Berlin, the international trade fair for cultural TV and VOD content. At Avant Première, the industry gathers to showcase and trade the latest music + dance film productions for worldwide transmission. She also is the driving force of the IMZ Online Services and Content.Agent, an innovative new global B2B marketplace for film license trading.

Matthew Trustam

Head of Television, EBU

Matthew Trustram is the Manager of Television at the European Broadcasting Union (EBU), the world’s largest union of public-service broadcasters, based in Geneva, Switzerland. He is responsible for networking, knowledge exchange and co-production services offered to the EBU’s member broadcasters, and serves as secretariat to the organizations governing Television Committee, consisting of senior TV management representatives from across Europe. Prior to joining the EBU in 2010, Matthew worked as radio and digital producer of content for public-service networks in the UK and Switzerland.



Head of Music Radio/TV, NRK IMZ President

Arild Erikstad is Executive producer, moderator and music journalist at NRK in Oslo, Norway. From 1992 - 2005 he was Head of Music TV and in 1995 -1997 Editor for music at the new channel NRK2. For more than 25 years editor and moderator for a weekly classical music slot; Hovedscenen (The Main stage) presenting concerts, opera and dance. Mr. Erikstad is today responsible for national and international music co-productions within NRK, since 1999 Vice President of the EBU Music Expert Group and since 2014 President of IMZ – International Music + Media Center.

Jason Charters

Writer, Director, Executive Producer, Riddle Films

Jason Charters is one of the founders of Riddle Films, based in Toronto, Canada, and dedicated to capturing the worlds of the performing arts and culture and making them accessible to as broad an audience as possible. Their work has appeared on CBC, PBS, NDR, ARTE, BBC, NHK, SVT, YLE, RSI, NRK as well as at the Toronto International Film Festival, the Sundance Film Festival, the Rotterdam International Film Festival, the McMichael Canadian Art Collection and New York’s Museum of Modern Art. Jason began his career as an actor before turning to producing, writing and directing. A five-time Canadian Screen Award nominee, his recent credits include the series Music of My Life, featuring interviews with luminaries such as Daniel Barenboim, Paul Shaffer and Eugene Levy, the intimate portrait Joel Krosnick: What to Play Next? and the film Dreaming of a Jewish Christmas. His many collaborations include work with the Banff International String Quartet Competition, The Royal Conservatory of Music in Toronto, the Ottawa Chamber Music Festival, Toronto Summer Music and the Rockport Chamber Music Festival in Massachusetts.

Laetitia Huberti

Editor Affinity, RTBF

Laetitia Huberti has been working in the cultural and public service media sectors for 20 years, and her career has taken her from the Performing Arts Center Flagey in Brussels to the Belgian Public RAdio & Television, and the Metropolitan Opera in New York. Since 2014, Laetitia joined RTBF where she managed the classical radio station Musiq’3 for 4 years, while actively contributing to the transformation of the organization towards a “public centric” model. In 2018, she became the Head of Editorial Strategy of a portfolio of thematic medias including 3 radios and 1 television: La Première, Musiq’3, Classic21 & La Trois-TV. Her current role is to define the vision and editorial strategy for these medias and lead the team.

Tanja van der Goes

International Format Specialist/CEO All Right Media

With over 20 years of experience in the international media industry focused on content distribution, exploitation and brand programming, Tanja is running her own company All Right Media throughout which she’s representing various independent production companies, (public) broadcasters and format creators on the International Market, including also the European representation of Canadian content distributor Media Ranch. Tanja is based in Amsterdam with a full focus on selling and acquiring formats for her clients that reach a global audience, both scripted and non-scripted content. She also provides international format consultancy and training for local sales, development and programming teams. Previously, Tanja was Director of Formats and Brand at Endemol Shine Group and Senior Director of Format Distribution at Endemol International where she was responsible for overseeing the full IP licensing process and worked on behemoth formats such as MasterChef, Big Brother, Deal or No Deal, and more.


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