© IMZ / Hans Kraxner


As a hub for the music + dance film industry, the IMZ is committed to a sustainable advancement
of this specialised sector in order to preserve the performing arts as a cultural asset.

With this goal in mind, our mission is to promote performing arts in and through audiovisual media
and to engage new audiences for music + dance.
This is reflected in all our multi-faceted activities, while our work is based on four main pillars:
Market Access + Network, Professionalisation, Audience Development and Innovation + New Business Models.


Connecting the industry and building bridges through sustainable networks + business opportunities

As the international network for the cultural film industry, the IMZ organises B2B events and other activities to connect the creators of the performing arts – such as the world’s renowned opera + concert houses – with the audiovisual branches, such as film producers, distributors, broadcasters and streaming platforms. Furthermore, the IMZ represents the interests of the sector at a great variety of industry gatherings to enhance the quality + span of the network.


Advancing a sustainable future for the performing arts + media sector
The IMZ perceives fostering of learning + development opportunities as its educational task to ensure a sustainable future for this specialised industry. The IMZ disseminates state-of-the-art information on current trends, provides crucial resources, fosters knowledge transfer of industry-specific skills and engages in young talent promotion as well as offers pitching opportunities.


Engaging new audiences for performing arts
The distribution of cultural content through audiovisual media reaches new audiences and ultimately expands the consumer base of music + dance films. In order to build on this effect, the IMZ programmes Music Film Festivals worldwide, since the festival character and the free admission allow for low barriers to attend. Moreover, the IMZ brings the news from the performing arts film industry directly to the consumers.


Staying on the forefront of future developments and fostering innovative practices
As the IMZ has been the trusted interest group for a constantly evolving industry since 1961, innovation and staying on the pulse of time are deeply embedded in all IMZ Activities. We lead working groups on groundbreaking solutions for the specialised industry, join forces with partners fostering innovation and also showcase technologies for the arts.


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