Bespoke Business Models + Innovative Practices of Cross-Sectoral Cultural + Creative Collaboration
What do data have to do with creativity and culture? Keeping up with global trends is paramount for SME in the culture industries to survive and succeed. To be able to benefit from smart tools, data are instrumental – also for the creative and cultural sectors. To draw upon the innovative power of cross-sectoral collaboration to strengthen the whole industry, it is essential that a sharing culture drives new business models and cocreativity and coproduction across sectors.
The successor project to Digital Cross Over (2019-2021), CCI Thrive explores cutting-edge digital technologies as a means to increase the competitiveness of the creative and cultural sectors. It examines cross-sectoral business cooperations + coproductions using a data-driven approach to inspire innovative new business models, encourage business ventures, boost revenue within the cultural sector + foster better insight into audience preferences. Besides commercial considerations, CCI Thrive will furthermore accomodate vital aspects of cultural creation such as content, green transition, ethical and cultural values.
Co-Funded by the Creative Europe programme and the EU, CCI Thrive is set to run until 2024 and is coordinated by the BGZ Berliner Gesellschaft für internationale Zusammearbeit, with partner organisations in Germany, Austria, the Netherlands, Italy and France (see below); the IMZ is proud to count itself among them.
Berliner Gesellschaft für internationale Zusammenarbeit
The BGZ is a non-profit tasked with strengthening international networks and collaboration in support of the values of the EU and for Berlin.
Ars Electronica is a cultural institution, an educational facility and a R&D lab active since 1979 on the nexus of art, technology + society. It represents a comprehensive approach in the confrontation with techno-cultural phenomena + enjoys a worldwide reputation for excellence.
Centrica specialises in the design, development + marketing of digital solutions in the fields of cultural heritage + tourism and in any expression of creativity. In 2015, Centrica founded the start-up VirtuItaly to valorise Italian culture through interactive + immersive touring virtual exhibitions.
The IMZ is a global network dedicated to the promotion of music + dance through audiovisual media. Its 150 member organisations are film producers + distributors, public + private broadcasters, streaming + VOD platforms, performing arts institutions + technology providers.
Nederlands Instituut voor Beeld en Geluid
The NISV is the leading institute for media in the Netherlands, one of the largest audiovisual archives in the world and is broadly connected across the creative and cultural industries.