‘Broadcasting in a changing market'

What to do if budget limits are reached just when your film is completed and no resources are left to get your production out on the market? This panel focuses on the strategic steps following post production and outlines funding strategies to take performance to the audiences. 


Axel Brüggemann

Journalist / TV Presenter & Head of Text at 'Welt am Sonntag' , operatex

Axel Brüggemann (Host) is a journalist & TV-presenter. Head of text at „Welt am Sonntag“, creator of „Stars von morgen“ with Rolando Villazón & presenter of the TV-Shows & cinema-broadcasts at Bayreuth Festival. Awarded with the Echo Klassik for his CD-series „Der Kleine Hörsaal“ (DG). Author of books on politics & music, now writing TV-documentations for arte, ZDF & ARD.


Wolfgang Bergmann

Managing Director ARTE Germany & ARTE - ZDF Coordinator, ARTE Deutschland TV

Bergmann has gained extensive experience in developing and implementing TV formats, especially in the field of performing arts, rock, pop & classic since he joined ZDF/3sat in 1986; he won the Prize of the German Critics Federation in the Television category in 2006.

Masumi Kawaguchi

Senior Producer, NHK – Japan Broadcasting Corporation

Joined NHK as a mid-career professional. In 2003 produced The Murder of Carmen, an ambitious fusion of arts documentary, music and sitcom at Program Development Department. Currently a producer involved in many joint projects with broadcaster in Europe and North America, as well as an innovative edutainment program for children at Music & Theater Division. She also produced The Book of Tears, a documentary that received awards at the Chicago Film Festival and the US International Film & Video Festival in 2014.

Elmar Kruse

Managing Director, C Major Entertainment

C Major operates in consulting, marketing & distribution of music programmes (Echo Klassik winners "The Ring Cycle", "Little Mermaid"). Kruse is Media executive in worldwide TV, VOD, Cinema & Home Video Program Sales & Marketing. Past positions: Managing Director at EuroArts Music Intl., Label Chief at Universal - Philips, Head of Marketing & PR at IFPI Germany.

Mark Wilkinson

President Deutsche Grammophon, Deutsche Grammophon Gesellschaft mbH

Mark Wilkinson has run the operational activities at Deutsche Grammophon since 2012. With over 20 years of experience in various Marketing & Senior Management positions at Universal Music, he was previously Managing Director for Decca Records and became Co-Chairman of the UK's Classic Brit Awards in 2009.


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