© Guillaume Périgois


*for IMZ Members only and part of the IMZ Member Session

Experts from the Creative Europe and the Creative Europe Media Programme of the European Union give insights into funding strategies and strands for our industry.

The IMZ International Music + Media Centre gives the stage to the EU to address how the current developments are affecting the cultural and creative sectors. This talk will shed light on key funding strategies of the European Commission and the future Creative Europe programme 2021-2027 for supporting the media + performing arts sector in coping with the consequences of Covid-19 and to help the industry thrive again.

The session will be moderated and followed by a round of Q&A, in which IMZ Members will be invited to participate in the discussion and share urgent concerns on a European scale.


Martin Dawson

Deputy Head of Unit for Audiovisual Industry and Media Support Programmes in the European Commission

Martin Dawson focuses on the coordination of the new Creative Europe MEDIA programme, including the adoption of the annual budget and Work Programme as well as monitoring of results. He also contributes to taking forward the Media and Audiovisual Action Plan. Previously, Martin was Deputy Head of Unit for Knowledge Sharing in DG Connect, responsible for facilitating collaboration across the Directorate General. Before that he had a varied career in European external relations and EU enlargement.

Olga Sismanidi

Project Officer, Creative Europe Programme – Culture Unit of the Education Audiovisual Culture Executive Agency (EACEA)

Previously, Olga Sismanidi worked on the EU MEDIA 2007 Programme on the ‘Access to Finance’ and ‘Training’ actions and, the current Creative Europe Programme, focusing on a performance monitoring system, as well as, on other EU programmes for innovation, entrepreneurship, research and technological development. She held various roles in the communications industry, the International Federation of the Phonographic Industry (IFPI) and the BBC World Service. She holds postgraduate degrees in Communications policy and Media from the City University of London and Aristotle University of Thessaloniki and in Copyright from the Berkman Klein Center of Harvard Law School. She has written about International and European copyright and content-intensive industries, especially the music industry and the media.

Esther Krausz

Head of Creative Europe Desk-MEDIA AT

Located in the Austrian Film Institute, the Desk is the local consulting, information, and promotional office of the MEDIA-Programme of the European Commission supporting the European Audiovisual Industry.


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