Talk ‘What Buyers Want’

Buyers at major broadcasting companies present their programming + acquisition strategies for cultural content in the light of Covid-19.

This is a unique opportunity to learn first-hand about what major buyers want: What is their editorial line? What types of programmes are they looking for?

Make sure to check this page regularly, as we will be announcing more speakers here, soon!


NHK Japan Broadcasting Corporation, JAPAN


Senior Producer at NHK Japan Broadcasting Corporation

Since joining NHK in 1995, Yasuko has established multi-camera directing skills for TV. She is currently in charge of international TV coproduction in classical music at the NHK Music + Theatre Programmes Division.

ORF III - Austrian National Broadcasting, AUSTRIA


Programme Director at ORF III Culture and Information

Peter Schöber gained his first journalistic experience in the late 1980s at ORF Radio Upper Austria. He was a founding member of the Ars Electronica Center and a graduate of the CNN International Professional Programme. From 1998 onwards, he held various management positions within the ORF. Since 2010, he has been developing and subsequently managing the TV channel ORF III.

WDR - Westdeutscher Rundfunk, GERMANY


Head of Culture + Science at WDR - Westdeutscher Rundfunk

After studying music, musicology and history of arts, Matthias started his career as freelance author and host for the broadcaster WDR, SFB and HR before becoming editorial staff leader at WDR. Since 2008 he has been Head of the Culture and Science Department, where he expanded the crossmedia and digital content.

YLE - Finnish Broadcasting Company, FINLAND


Acquisitions Executive of Music + Entertainment at Yle, the Finnish Broadcasting Company

Since 1990 Jyrki Nokkonen has acquired music + dance programmes from classical to popular (performances + documentaries) for Yle’s three national TV channels TV1, TV2 and the cultural channel Yle Teema, as well as for Yle’s free online service Yle Areena.


Benefit from exclusive insights + opportunties with a thematic variety of IMZ Mailings to choose from.

By clicking "SUBSCRIBE" you consent that your data can be processed by the IMZ International Music + Media Centre for the purposes of processing your inquiry.