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‘Media goes Green - The Medium is the Message’

Presented by KlimAktiv

What is sustainable media? We invite you to discuss the different aspects of green production, events, content and distribution. What has changed in these 3 areas compared to a few years ago? Is it still reputable to drive a big car in a story or is it a fancy bike now? What is the responsibility of media/events and how can they convey the green message? Let's discover the sustainable options together.

This Avant Première talk is held in the course of the Innovation Day.


Claudia Lara Kraus

Project Manager Climate Protection + Greenshooting

Claudia (M.A. Media Mgmt.) is a Project manager for Greenshooting and climate protection at KlimAktiv. Before, she worked for ProSiebenSat.1 and public broadcaster ARD, leading change projects and promoting Greenshooting + green media distribution.

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