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‘What's the Buzz - How Classical Music goes viral’

Presented by Miranda Harmer

The way we watch, interact and participate with the arts has changed enormously within the last year, accelerated by the pandemic, digitalisation and wider access to more sophisticated technologies. Audiences now engage with content differently than with traditonal concerts or broadcasting formats. Mimi Harmer takes a deep dive into exciting ways and formats of presenting and distributing classical music on digital platforms such as TikTok, Snapchat + Co.

This Avant Première Talk is held as part of Innovation Day.


Miranda Harmer

Chair of the Student Network at the Association of European Convervatoires

Nominated at “One to Watch” in the Northern Power Women Awards 2018, Mimi is a postgraduate student at Leeds Conservatoire, studying composition and cello performance. She is the current Chair of the Student and Alumni Network for the Association of European Conservatoires, as well as a board member for the Office for Students.


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