18 February, 16:45-18:30

Opening Ceremony

Join us for the official Opening Ceremony of Avant Première 2024 – a celebratory evening dedicated to launching our sector's most important trade fair. It's a unique opportunity to network and mingle with esteemed experts + industry representatives from across the globe!



  • Welcome Drinks
  • Welcome Words + Introduction by IMZ President Arild Erikstad and IMZ Secretary General Max Beckham-Ortner
  • Opening Keynote by Axel Brüggemann
  • Opening Panel - "From past to future"



Welcome Drinks

16:45 - 17:15

Welcome Words + Introduction


Welcome Words + Introduction by IMZ President Arild Erikstad and IMZ Secretary General Max Beckham-Ortner

Opening Keynote by Axel Brüggemann: Be Brave-Music in Film in a Time of Transformation


Author, TV-host and Director

Axel Brüggemann was born in Bremen in 1971. He is known for projects such as the series "Epochs of Music History" and the film "The Ring Fighter." Brüggemann has been nominated for the Grimmepreis and received the Bayerische Fernsehpreis for hosting and conceiving "Bayreuth die Show" (SKY). His film "Wagner, Bayreuth und der Rest der Welt" (ARD) was nominated for the German Documentary Film Prize. From 2001 to 2008, he worked as an editor and later as a text editor for Die Welt am Sonntag. He contributed to publications such as Frankfurter Allgemeine Sonntagszeitung, STERN, Focus, and Jüdische Allgemeine. Brüggemann also collaborated with radio stations like BBC, Deutschlandfunk, and WDR, and he is involved with Klassik-Radio. He is the creator and host the weekly classical podcast "Alles klar, Klassik?" for the Bertelsmann Foundation. His "Klassik-Woche" at Crescendo is a prominent classical newsletter in the German-speaking region.

Opening Panel - "From past to future"

18:00 - 18:30

Join us for a visionary panel hosted by Laetitia Huberti (RTBF) with esteemed speakers Susannah Simons (Marquee TV), Olaf Maninger (Berlin Phil Media), Ernst Buchrucker (Unitel), and Axel Brüggermann in a dynamic panel discussion titled "From Past to Future." This engaging session will revolve around a comprehensive review of the performing arts movie scene, capturing invaluable insights from past years to shape the future. Delve into discussions on new (digital) working methods, programmatic adaptations, and evolving trends in financing and funidng. The panel aims to gather diverse perspectives, offering a unique opportunity to explore the evolving landscape of the arts and media.


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