Day 1: 09 July 2019
12:30-13:00 “Meet and Greet”: Registration and Networking Lunch
13:00-13:10 Words of Welcome by representative of Accademia Teatro alla Scala
13:10-13:25 Course outline + Introduction
IMZ Academy Director Peter Maniura provides an outline of the course aims.
13:25-14:15 Presentation “Opera in the Digital World” by Peter Maniura
New media poses challenges but also opportunities for Opera that have to be met with relevant strategies in order to thrive in the digital age.
14:15-15:00 Introduction Round
Participants briefly summarise the current digital + media strategy of their institution
15:15-16:30 Keynote Speech by Stage Director Graham Vick
16:30-17:45 Presentation "Multi-camera Coverage of Opera in the Digital Age – from Cinema to Online" by Kriss Russman
17:45-18:00 Outlook on tomorrow’s workshop
Peter Maniura will give a preview of tomorrow’s agenda and assign topics for the workshop.
In the evening all participants are invited to drinks and dinner to network and get to know each other.
DAY 2: 10 July 2019
09:30-11:00 Case study by Gothenburg Symphony Orchestra
11:15-12:00 Presentation by Lanfranco Li Cauli, Teatro alla Scala
12:00-13:00 Presentation "Social Media Insights" by Peter Maniura
Social Media is a phenomenon which cannot be ignored in communicating with our audience. Peter Maniura looks at the implications of the explosion in social media and offers some thoughts on best practice and interacting with the audience.
13:00-14:00 Lunch Break
14:00-15:30 Practical Workshop
Participants divide into groups and work together on the assigned practical task.
15:45-16:45 Groups report back
Each group presents their results and findings.
16:45-17:00 Summary and Conclusion
Peter Maniura leads the discussion to summarize what we have learned over the past two days and how this can be applied in our professional lives when we get back home.
20:00: All participants are welcome to join the performance from the Accademia Teatro alla Scala “Gianni Schicchi” at the Teatro alla Scala. Reach out to Isabella Fellinger at i.fellinger(at)imz.at for more details!