IMZ Academy 2017: RE-IMAGINING THE ORCHESTRA FOR THE DIGITAL AGE
21-22 August 2017
Barbican Centre, London
The IMZ Academy “Re-Imagining the Orchestra for the Digital Age” was held from 21-22 August at the Barbican Centre London and was an inspiring, insightful get-together and a unique opportunity to engage with business professionals from around the globe!
At this point we would like to extend a huge thank you to our committed expert speakers and partner organisations for their invaluable contribution: Thanks to BBC Arts, London Symphony Orchestra, Gothenburg Symphony Orchestra, Kriss Russman and the Barbican Centre London!
Our gratitude also goes out to our 27 participants that joined us from 17 institutions from 7 different countries. But their special contribution went much further than those magical numbers alone: They also held responsible for the extraordinary rousing and open atmosphere, which made it easy to connect and exchange and build long-lasting professional networks on a global scope. Moreover, the curious and motivated attitude of all participants was an additional encouragement to share knowledge and discuss ideas with peers from different backgrounds, experiences and countries.
Since registration for this IMZ Academy edition went quickly and was soon fully booked, the topic has obviously hit a nerve and meets the training and development needs for this sector. Hence, we are already planning an additional IMZ Academy for Orchestra in the Digital Age. Contact Sophie Schneider at firstname.lastname@example.org to stay informed and get your name on the waiting list already.
The new edition of the IMZ Academy focusses on the orchestra in digital space, covering all aspects of the visualisation of orchestral performance: from event capture – whether for television, cinema or online- to effective social media strategy, the contextualisation of performance and performers online and the best ways to reach your audience.
The sessions will be led by IMZ Academy director Peter Maniura (Head of Digital Development, BBC Arts) with experts and eminent guest speakers Becky Lees (Head of LSO Live, London Symphony Orchestra), Chris Rogers (Digital Project Manager, LSO Discovery, London Symphony Orchestra), Jo Johnson (Senior Marketing Manager, Digital Communications, London Symphony Orchestra), Mans Pär Fogelberg (Producer GSOplay, Gothenburg Symphony Orchestra), Eva Essvik (Audience and Business Developer, Gothenburg Symphony Orchestra) and Kriss Russman (EMMY-nominated, multi-camera Director and Filmmaker) giving the inside track on the latest developments and technologies in the field.
- To outline the range of editorial and technical knowledge which an orchestra requires to promote and position itself in the digital world
- To help orchestras develop their narrative as creative organisations
- To help them decide who their audience is and how to reach them
- To help define and develop their digital strategy and its active components
- To provide a framework for decisions about whether or not to invest in in-house technology and staff to pursue their digital strategy
- To examine best practice in multi-camera performance capture and streaming, including low-cost options
- To develop thinking around a range of editorial content beyond performance
Presentations and discussions will cover artistic, as well as technical and financial challenges and examine best practice in performance capture, streaming, editorial curation and audience impact. Workshop sessions are an important element in the IMZ Academy approach, allowing participants to work in small groups on concrete challenges and future-facing initiatives.
The IMZ Academy is an initiative started in 2013 that brings together professionals in the field of cultural film production, fostering intensive experience exchange, hands-on knowledge transfer and development of industry-specific skills
21 August: 13:00pm - 17:30pm
22 August: 9:30am - 18:00pm
Frobisher Room 1
London, EC2Y 8DS