IMZ ACADEMY SESSION 2018: “Brand, Media + Technology – How Emotions Enhance Your Brand“

23 March 2018
In the course of Karajan Music Tech Conference, Salzburg/Austria

Brands are driving the value of products in all industries. With new technologies being developed faster than ever before, media and music producers need to tell their branded stories on multiple channels and across various technologies at the same time. Obviously, this poses new challenges on operational as well as financial levels.

In corporation with the Eliette and Herbert von Karajan Institute, this IMZ Academy Session
explores the opportunities and challenges arising at the intersection of brand and technology.

Stay tuned for more details!


In a world of increasing automation and machine intelligence, what domains of competency are we humans left with? If all jobs are done by machines, how will we find fulfilment, what will our purpose be?

The Karajan Music Tech Conference seeks to provide answers to these questions by examining the intersection of technology and music, perhaps the most emotional and human of all arts.

Leading experts from diverse fields introduce the most pressing issues in key notes and explore possible scenarios in panel discussions. While the Innovation Lab presents cutting-edge technologies of startups and established companies alike, the hackathon provides young innovators with a stage to develop new ideas and prototypes.

Learn more at:

Annina Zwettler, Program Coordinator & New Media at ARTE Germany
Angela Alvarez Rilla, Cofounder and Executive Producer at Sintonia Media
Sven Sören Beyer, Artistic Director at phase7 performing arts
Paul Fournier, Senior Strategy Executive at RTL Group - INSEAD Executive Education
Thomas Reiche, Head of Communications at Dresdner Kreuzchor