“The Collective Quartet” – A concert created and performed by New World Symphony Fellows © Rafael Baldwin, John Kieser

IMZ Academy 2019: “The complete performer of the future – Embracing media skills in music education”

29-30 October 2019 in cooperation with and at Music + Arts University of the City of Vienna (MUK), Vienna/Austria, supported by AEC – Association Européenne des Conservatoires

What kind of mindset and skills beyond musical excellence do classical performers need to thrive in our ever-increasing digital world and how can these be trained by Conservatoires?
This IMZ Academy establishes the importance of media skills for the next generation of musicians and explores how the music education of the future should adapt its syllabus to prepare students effectively for the opportunities + challenges of the digital realm.

Leading experts in their field examine today’s multi-media musical landscape and assess the implications for Higher Music Education Institutions from all angles:

  • Peter Maniura, IMZ Academy Director, provides an overview of the current digital + media landscape and presents specific case studies in the use of digital + social media.
  • Miranda Harmer, Chair at Conservatoires UK Student Network, examines the student perspective and reflects on the positive impact of media skills on her musical career.
  • John Kieser, Executive Vice President and Provost at New World Symphony, shares his distinctive expertise in integrating technology + digital into master postgraduate studies and discusses curriculum considerations as well as actual training sessions.
  • Yury Revich, Violinist, sheds light on the artist’s standpoint and illustrates how media skills are a key component in his career strategy, using his successful social media promotion strategy for his concert series “Friday Nights with Yury Revich”.
  • Christopher Widauer, Head of Digital Development at Vienna State Opera, elaborates on the employers’ perspectives and presents the multitude of new career opportunities for musicians trained in media skills.
  • Martin Zimper, Head of Cast / Audiovisual Media at Design Department of the Zurich University of the Arts, explains how he successfully established a transdisciplinary course focusing on audiovisual media, social media and online strategies for audience engagement.

 Find out more about the expert speakers and the detailed schedule!

Course aims

  • To outline the range of editorial and technical knowledge which a Conservatoire or University Music Department requires to promote and position itself and its students in the digital world
  • To help define and develop their digital strategy and curricula for the benefit of their students
  • To identify the changes in attitude and approach required from management and teachers in order to effect change
  • To explore the role that digital can play in the make-up of the complete classical musician in the 21st century, acknowledging the revolutionary way that music is now made, listened to and distributed by digital networks and social media
  • To share examples of best practice in digital courses for music students as an integral part of the undergraduate and post-graduate experience

Dedicated to   

  • Management staff of Higher Music Education Institutions + Universities
  • Teaching staff of Higher Music Education Institutions + Universities
  • Alumni and Post-Graduate students, who want to remain up-to-date on best practice in teaching

Benefits for participants

  • Speakers from renowned organisations share their professional insights and know-how
  • Practice-driven approach to learning with real-life examples and concrete challenges
  • Networking opportunities with international participants from across the industry
  • Engage + connect with the IMZ Community + AEC Network and open up potential collaborations with the music + media sector


29 October 2019: 12:30-18:00
30 October 2019: 09:30-17:00



Music + Arts University of the City of Vienna (MUK)
Johannesgasse 4a, 1010 Vienna/Austria



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