© Golden Prague International Television Festival / Ceska Televize

IMZ Academy Expert Session 2021: "Innovating the future of classical music TV"

Friday, 24 September 2021

at the 58th International Television Festival Golden Prague / Czech Republic


As public-service broadcasters across Europe are redesigning their content slates to appeal to the full cross-session of the societies they serve, classical music can find itself marginalised, as more popular, contemporary genres allow broadcasters to reach wider audiences more effectively.
The purpose of this panel was sharing key topics + opinions on the future of classical music within public-service broadcasters’ content strategies. Key questions were: How can broadcasters and producers innovate to present classical music in new ways which appeal to wide cross-sections of their audiences, and in particular young audiences? What can be learned from music streamers, YouTubers? And what is the future of live ‘event’ broadcast in an on-demand world?

This IMZ Academy Session was exclusively for IMZ + EBU Members.


Katharina Jeschke

IMZ Secretary General

As Secretary General of the IMZ International Music + Media Centre, Katharina Jeschke is a curator, developer and host of music film festivals and competitions worldwide. She is also the programme developer of Avant Première Music + Media Market Berlin, the international trade fair for cultural TV and VOD content. At Avant Première, the industry gathers to showcase and trade the latest music + dance film productions for worldwide transmission. She also is the driving force of the IMZ Online Services and Content.Agent, and will bring the product to market maturity in autumn 2021.

Matthew Trustram

Senior TV Project Manager for Music & Dance at EBU – European Broadcasting Union

Matthew Trustram is a TV broadcast industry professional working in international coproduction and distribution projects. He is responsible for the coordination of international music & dance projects with and on behalf of EBU member broadcasters.



Head of Performing Arts, Director at France Télévisions

After experiences as magazine editor, Head of the Audiovisual Department at the Opéra National de Paris, producer and founder of the DVD Label Armide, Nicolas has been with France 2, France Télévisions since 2006. As the Director of Culture he is in charge of Music, Performing Arts and Cultural Programmes.


Managing Director of ARTE Deutschland, Germany

Wolfgang Bergmann is responsible for all theatre projects at ZDF, and especially 3sat; among others the Theatre Meeting at Berlin. He has been a Co-Initiator of a number of program highlights integrating various departments, such as “Brecht”, Media Partnership Weimar 1999, Peter Stein’s “Faust”-Project” and “The most beautiful operas for all times”.


Executive Producer and Editor of Music TV, NRK – Norwegian Broadcasting Corporation // IMZ President

Erikstad began his career at NRK as Head of Music TV + Editor for music at NRK2. Today he is responsible for music co-productions within NRK. He is also a music producer, Vice President of the EBU Music Expert Group, Head of the Jury Golden Prague and President of the IMZ.


Chair of the Student Network at the Association of European Conservatoires

Nominated at “One to Watch” in the Northern Power Women Awards 2018, Mimi is a postgraduate student at Leeds Conservatoire, studying composition and cello performance. She is the current Chair of the Student and Alumni Network for the Association of European Conservatoires, as well as a board member for the Office for Students.


Opera, theater + festival director

Peter Sellars is an opera, theater and festival director who has gained international renown for his groundbreaking and transformative interpretations of classics, advocacy of 20th century and contemporary music, and collaborative projects with an extraordinary range of creative and performing artists.

Laetitia Huberti

Head of Editorial Strategy, Belgian Public Radio & Television



Max Beckham-Ortner
Secretary General


Benefit from exclusive insights + opportunties with a thematic variety of IMZ Mailings to choose from.

By clicking "SUBSCRIBE" you consent that your data can be processed by the IMZ International Music + Media Centre for the purposes of processing your inquiry.