IMZ Academy x FEDORA Next Stage: "Opportunities and Challenges in Creative Digital Transformation"

28 June, 2022, 10:00 - 18:00 CET, online

This joint online course on 28 June explored the pitfalls and best practices of delivering cultural content online.

As COVID-19 continues to impact the performing arts, devising effective digital strategies for producing and presenting content has become increasingly vital to opera houses and dance companies ravaged by repeated lockdowns. Fortunately, the IMZ is happy to assist: Ever eager to foster innovation within the cultural field, the IMZ Academy joined the Next Stage Initiative led by FEDORA and Opera Europa to offer a cutting-edge online seminar on “Opportunities and Challenges in Creative Digital Transformation” on 28 June, 2022!

Moderated by IMZ Academy Director Peter Maniura, the course delved into the lessons learned from institutions and individuals with practical experience in commissioning and delivering digital projects, reviewing benchmarks for success and helping participants draw their own conclusions on how to enter the next stage of digitalization. As always, there was ample time for networking and connecting with fellow attendees.

The IMZ felt privileged to support emerging artists and creatives alongside Fedora Next Stage and was pleased by the fruitful exchange!


Dedicated to

  • Emerging artists and creatives within opera and dance companies
  • Including but not limited to stage directors, designers, sound designers, composers, performers, digital creatives, videographers, producers and project managers

Benefits for Participants

  • Lecturers from renowned organisations will share their unique insights
  • Practice-driven approach to learning with real-life case studies
  • Networking opportunities with international peers
  • Engage + connect with the IMZ Community and open up potential collaborations with the music + media sector


Course Structure

Morning Session 10:00-13:00 CET

  • Course outline by IMZ Academy Director Peter Maniura + Introduction Round
  • Key note "Creating, communicating and connection," by IMZ Academy Director Peter Maniura (+Q&A)
  • Case Study 1 + Case Study 2, led by creatives (+ Q&A)
  • Breakout sessions + interactive panel discussion


Afternoon Session 14:15-18:00 CET

  • Case Study 3 + Case Study 4, led by creatives (+ Q&A)
  • Practical workshop (participants divided into groups of 5-6 will work on an assigned practical challenge) + group presentation of workshop results
  • Reflection + conclusion
  • Virtual drinks + networking



Freelance Director + Digital Strategist, IMZ Academy Director

Peter Maniura is an award-winning TV producer and director with more than twenty-five years’ experience in music + arts broadcasting at the BBC and the EBU. He is also a digital media consultant and guest lecturer. His most recent role at the BBC was Project Director, Classical Archive and Orchestras Digital Strategy for BBC Music; opening up the BBC’S unique music archive to the public in new ways. Prior to this he was Head of Digital Development for BBC Arts covering festivals, events and performances across the art forms. He was also commissioner for BBC Arts Online, which he launched in May 2014. Previously, he was Creative Director and Curator of the new experimental BBC/Arts Council England digital online arts service “The Space,” which launched in May 2012, promoting digital innovation and creativity in the arts.


Studio and Outreach Producer at Irish National Opera

Described by the Sunday Times as ‘unashamedly messianic’ about classical music inclusion and accessibility, Bingham is the Studio and Outreach producer at Irish National Opera. He has worked as project coordinator in the education department at Glyndebourne, as a choral delivery artist for Leeds-based Opera North, and as a freelance choral conductor and animateur for organisations including Brighton Festival Youth Choir, Sheffield Cathedral, Only Boys Aloud and The National Children’s Choir of Great Britain. He holds an MA in choral conducting from the Royal Welsh College of Music & Drama.

André Bücker

Artistic Director and General Manager, State Theatre of Augsburg

André Bücker studied theatre, film and television studies, history & philosophy at the University of Bochum. From 2012 to 2015, he directed Richard Wagner's Der Ring des Nibelungen at Anhaltisches Theater Dessau, with great success both regionally and internationally. Since 2018, he has been the Artistic Director and General Manager of the newly founded Staatstheater Augsburg.


Composer and Artistic Director at Sound Voice

Hannah is internationally recognised for her work as a composer, artistic director and presenter with leading opera houses and orchestras in 18 different countries. At the heart of everything is intense collaboration with diverse communities. Her work has been premiered at the Royal Albert Hall, broadcast on BBC Radio 3, 4 and BBC television.


Head of Business Development, Partnership and Digital Innovation at the Gothenburg Opera House

Eva has been working in digital innovation since 2012. In the past, she worked with the Gothenburg Symphony Orchestra and has been an important part of the success story of GSOplay. With the Gothenburg Opera, Eva runs the project GO XploreArt where they shape the future of digital performing arts with avatars and 360-films.


Chair of the Student Network at the Association of European Convervatoires

Nominated at “One to Watch” in the Northern Power Women Awards 2018, Mimi is a postgraduate student at Leeds Conservatoire, studying composition and cello performance. She is the current Chair of the Student and Alumni Network for the Association of European Conservatoires, as well as a board member for the Office for Students. She has just recently been appointed to the Council of the Incorporated Society of Musicians.


Project Lead of Digital Development and Head of Digital Theatre, State Theatre of Augsburg

Tina Lorenz grew up in a “galactic federation of hackers” (the Chaos Computer Club), but went on to study Theatre Studies in Vienna and Munich. She has worked as a dramaturge, a teacher for acting students, a specialist for digital communication and helped invent her current position, which she has held since 2020.


Max Beckham-Ortner
Secretary General


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