Visions for New Audiences
19 February 2025, 14:20 – 15:20
Screening Hall
In today’s fast-paced digital world, new content formats and platforms emerge constantly, reshaping how people connect and consume media. Apps like Instagram and TikTok dominate the attention of younger audiences, offering an opportunity—and a challenge—for Classical Music to meet them where they are. But how do you capture their fleeting attention in these short-form, visually driven spaces?
This panel brings together content creators, producers, artists, and passionate advocates of Classical Music to explore how the art form can thrive on these platforms. They will discuss the unique considerations of producing, and the evolving relationship between performers and the camera.
Key questions include: What are the rules of engagement for these platforms? And how do we communicate the timeless relevance of classical music to audiences who might view it as outdated?
Speakers
Azis Sadikovic
Conductor + Co-Founder of ClassiXX@Now
Azis Sadikovic is an internationally renowned conductor, regularly appearing at major festivals such as Bayreuth and Grafenegg. He has led renowned orchestras and opera houses, including the Tonkünstler Orchestra, Danish National Radio Orchestra, and the Hungarian State Opera. A winner of several conducting competitions, he is especially committed to performing contemporary works.
Daria Challah
Classical Music Commentator + Creator
After spearheading global campaigns at Universal Music Group, she founded Herbert Music in 2023 to make classical music more accessible to younger audiences. Through engaging short-form content on social media, Herbert Music spotlights both traditional and contemporary artists, presenting classical music in a fresh, conversational way. By bridging genres, it highlights the cultural relevance of classical music today.
Nazanin Aghakhani
Conductor + Composer
Nazanin Aghakhani, a Vienna-born conductor and composer with Persian roots, made history in 2010 as the first woman to lead the Tehran Philharmonic Orchestra. Known for bridging East and West with her fresh yet traditional approach, she has collaborated with major orchestras across Europe. Her compositions are performed internationally, and she currently lectures at the Music and Arts University of Vienna, exploring the art of conducting, composition, and leadership.
Tony Gregory
Live director + Consultant
Tony Gregory is a highly experienced live and multi-camera director. Work includes concerts, major shows and global entertainment formats. He also trains live directors and consults worldwide on programme formats, production strategy and workflow.
- IMZ
